Discover Sony Full-Frame with Alan Photo
Alan Photo brings you the Sony α7 Experience Event, a 4-day immersive showcase where photographers and content creators can explore Sony’s latest full-frame Alpha cameras up close.
From 15 to 18 January 2026, visit us at Funan Mall (Level 1 Atrium) to experience Sony’s advanced autofocus, high-speed performance, and industry-leading image quality through guided hands-on sessions and live sharing by Sony Alpha Creators.
Hands-On α7 V Shooting Experience
Get behind the camera and test the Sony α7 V in real shooting scenarios. Guided by professional trainers, these sessions allow you to experience how Sony’s AI-powered autofocus, speed, and reliability perform in practical use.
Daily sessions available from 10am – 8pm
Alpha Creator Sharing Sessions
Learn directly from Sony Alpha Creators as they share real-world insights, shooting techniques, and creative workflows.
17 Jan 2026 (Fri)
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10am – 12pm: Jerald Saw
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2pm – 4pm: Nikko Pascua
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5pm – 7pm: Amanda Khoo
18 Jan 2026 (Sat)
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10am – 12pm: Jerome Teo
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5pm – 7pm: Lee Aik Soon
Open to all. Free to attend. Seats are subject to prior registration, walk-ins are welcome, subject to availability.
Exclusive Sony Alpha Deals at Alan Photo
Enjoy event-exclusive promotions available from 15 to 25 January 2026, exclusively at Alan Photo.
Sony α7 V – Redefine Basic
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Body only: $3,699
Complimentary battery pack exclusively from 15 to 25 Jan 2026
Complimentary My Sony Academy Course
Up to $400 OFF selected Sony lenses
Sony α7 IV – Beyond Basic
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Body only: $2,849
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With SEL2870 lens: $3,149
Complimentary battery pack exclusively from 15 to 25 Jan 2026
Complimentary My Sony Academy Course
Up to $820 cashback
Sony α7 C II – Compact Size, Versatile Full-frame Power
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Body only: $2,679
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With SEL2860 lens: $3,079
Complimentary My Sony Academy Course
Up to $350 cashback
Event Details
Event: Sony α7 V Experience Event
Date: 15 to 18 January 2026
Time: 10am – 8pm
Venue: Funan Mall, Level 1 Atrium
